{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most high-end brands drive direct exposure via social networks marketing, celeb partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered a lot in years; it does not have TikTok, and does not give celebrities cost-free bags.|Hermès